How Much Should I Spend On Google Advertising?

It's one of the most common questions we hear from small business owners.

The honest answer is:

It depends on how many enquiries you want and how competitive your industry is.

There is no "magic number" that works for every business.

A plumber, physiotherapist, accountant and café owner will all have different advertising costs and different opportunities.

That's why we don't recommend advertising budgets based on guesswork.

Start With The Goal

Before discussing budgets, we first ask:

How many enquiries would you like to receive each month?

For example:

• 10 new enquiries

• 20 new enquiries

• 50 new enquiries

Once we understand your goals, we can recommend a budget that makes sense for your business.

Not Every Industry Costs The Same

Some industries are highly competitive and cost more to advertise.

Others can generate enquiries with relatively modest budgets.

Factors that influence advertising costs include:

• Your industry

• Your location

• The number of competitors

• The services you offer

• The size of your target audience

This is why copying another business's advertising budget rarely works.

Bigger Budgets Don't Always Mean Better Results

Many business owners assume spending more money automatically generates better results.

In reality, success depends on having the right system in place.

A professional website.

A strong Google Business Profile.

Clear messaging.

Effective advertising.

These elements need to work together.

That's why Brisk Media focuses on building complete marketing systems, not just running ads.

Start Small. Scale Smart.

For many small businesses, it makes sense to start with a modest advertising budget and increase spending as results improve.

This allows us to:

• Test what works

• Identify the best-performing audiences

• Refine the messaging

• Improve conversions

Once the system is producing results, scaling becomes much easier.

What Budget Do We Recommend?

Every business is different, but many small businesses begin with advertising budgets ranging from:

$300–$1,000 per month

for local awareness and testing, while businesses focused on consistent lead generation often invest more.

The most important factor is not the size of the budget.

It's whether the budget aligns with your business goals and growth plans.

We Start With A Conversation

At Brisk Media, we don't believe in one-size-fits-all marketing packages.

Every business is different.

That's why we begin with a complimentary Marketing Review to understand:

• Your business

• Your goals

• Your customers

• Your budget

From there, we'll recommend a practical strategy designed to help customers find your business, trust your business and contact your business.

Book your complimentary Marketing Review today.